In order to start capturing audience data through Link Manager, you need to setup pixels for each of your advertising platforms. In order to find your Pixel Id for Twitter, follow the instructions below. Don’t have a Twitter Pixel set up? Follow instructions here to get started.
- Log into your Twitter Business profile through Twitter Analytics.
- Click the drop-down for “More” and select “Conversion Tracking”.
- Copy your Pixel ID from the “Website Tag ID” Field and input it into the Link Manager Setup tab.