In order to start capturing audience data through Link Manager, you need to setup pixels for each of your advertising platforms. In order to find your Pixel ID for DataXu / Roku, follow the instructions below -
- Log into your DataXu account
- Click "Activities" in the top navigation and select the "Organization" for the pixel you would like to use
- Copy the "Pixel ID" that you would like to setup in Link Manager
Although you can re-use an existing Pixel ID, in order to better keep track of your audience, it is best if you create a dedicated Pixel ID for tracking your Shareaholic links and campaigns.