In order to start capturing audience data through Link Manager, you need to setup pixels for each of your advertising platforms. In order to find your Pixel ID for Facebook, follow the instructions below. Don’t have a Facebook Pixel set up? Follow instructions here to get started.
- Log in to Facebook and go to your Ads Manager account.
- Open the Navigation Bar and select Events Manager.
- Copy your Pixel ID from underneath your Site Name and paste the number directly into the Link Manager setup tab.