What are Anchor Overlay Ads?

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The anchor overlay ad format is an ad unit that sits at the bottom of the screen. As a user scrolls down the page, the ad remains "anchored" to the bottom of the screen. Since the ad sticks on the page and is always in users’ view, this ad format usually monetizes far better than standard ads, as much as +400%
 

As a user scrolls, the ad remains above the fold.

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